Neo® Tech
方正字体说明
Neo® Tech.TTF
字体英文名称：AM277___.TTF
Neo® Tech
品牌：Monotype
设计师：
Lester,Sebastian
发行时间：2018
字库编码：
Unicode
分类：
无衬线体、正文字体
字体属性：
字体介绍
根据设计概要，品牌代理机构的客户希望使用一种“超现代”的，具有“未来派风格，但又不花哨或稍纵即逝”的字体。设计师Sebastian Lester接受了这个有趣的字体定制任务，但很快，这个项目就被官方取消了。<br><br>
Lester说：“我留下了一本写满想法的速写本，我想，如果不看看最终是什么样子我会很遗憾。”他决定自己完成设计。<br><br>
Lester的研究证实，“超现代”字体的主要要素是字符结构的简单性：精心绘制的单线形式，开放字母形状以及平滑有力的曲线。为了设计一种从现代向未来派跨界的字体，Lester决定放大这些特性。<br><br>
在Lester最初的概念设计完成大约一年后，出现了两种功能强大且用途广泛的字体。分别是Neo Sans和Neo Tech，Lester将其设计描述为“清晰而又不中性，细致却不繁琐，表现力强但又不会分散注意力。” <br><br>
Neo Sans和更为极简的Neo Tech家族都有六种字重，从Light到Ultra。每一个字重都有其相应的斜体，Neo Tech还提供了一套替代字符。<br><br>
尽管Neo Sans和Neo Tech的设计看起来很现代，但它们展示了卓越的功能和美学，使它们在Monotype字体库的经典设计列表中占有一席之地。<br><br>
The branding agency's client wanted an ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project.
<br><br>
"I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says Lester. He decided to finish the design on his own.
<br><br>
Lester's research confirmed that the principal ingredient of an "ultra modern" typeface was simplicity of character structure: a carefully drawn, monoline form, open letter shapes and smooth, strong curves. To conceive a typeface that crossed the line from modern to futuristic, Lester decided to amplify these qualities.
<br><br>
About a year after Lester's initial conceptual work, two highly functional and versatile typefaces emerged. These are Neo Sans and Neo Tech, designs Lester describes as "legible without being neutral, nuanced without being fussy, and expressive without being distracting."
<br><br>
Both the Neo Sans and the more-minimalist Neo Tech families are available in six weights, ranging from Light to Ultra. Each has a companion italic, and Neo Tech offers a suite of alternate characters.
<br><br>
While engineered to look modern as tomorrow, Neo Sans and Neo Tech display the functional and aesthetic excellence that earns them a place in the list of classic designs from the Monotype typeface library."
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